Project 6: Logo Design

Design 1

I chose Microsoft Sans Serif because the lack of serifs keeps the logo simple. Simplicity is the theme of this design; I enjoy uncomplicated things.
Italicizing it keeps things interesting.
Using all caps adds more straight lines to complement the two straight lines in the logo and counteract the circles, while rounded letters still remain to match the circles.

This logo uses soft shapes (circles) to create an overall angular logo shape (an irregular rectangle).

The two vertical lines are essential to making the S discernible.
The design mostly consists of circles created with the Shape Tool.

The two lines that complete the S are positive space, while each circle is a combination of positive and negative.

To create my logo, I made one perfect circle, then cloned it 12 more times for consistency. I chose a dark red-pink outline for the S, a light shade of pink for the T, and an in-between shade for the shared circle.

Design 2

I chose Microsoft San Serif again to continue the minimalistic approach, but this time, I made it all lowercase so that it takes away less attention from the logo.

This logo consists entirely of lines, which I made sure were parallel to each other and perpendicular by looking at the angle information that Illustrator gives me.

The S is positive space, while the T can be perceived as both negative or positive space.

The unique pattern was made with a "color" setting. The teal circles were originally green, but it wasn't resonating with me so I used the circle shape tool and the Subtract feature in the Pathfinder Palette to create my own blue, more noticeable cut-off circles.

Design 3

I chose this font because it was simple (sans serif, even, consistent lines) and yet unique. It is italicized and all-caps to match my yelling.

I typed ST a few times, then copied and pasted, and took approximately 6578892 minutes lining it up.

This logo is a strong example of use of negative space. The white S is reflected on the right, and the T is positive space so that it's more eye-catching and not too subtle.

I used the Rectangle Shape Tool to make the box around it that makes negative space possible.

Final Thoughts

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My favourite design was the second - the red, purple and blue one. 
I had slight difficulties managing all the different colours.
I enjoyed the flexibility and space for creativity in this project.